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Service : marketing strategy, plan development & implementation

ID :

ericabowen

Services Description

Category : Marketing & Sales

Specialty : marketing strategy, plan development & implementation

Detail :

Operating System : WindowsXP
Description : I am a seasoned marketing professional with a strong passion for all things beauty, fashion, and all things marketing! I began my career in the fashion/retail industry over 15 years ago. For the past 12 years, I have been solely focused on consumer package goods and have had the distinct honor of working across a broad range of categories including skincare, haircare, and all segments of mass cosmetics. I have proven business results in: ·Brand planning – long and short term strategy development and execution of high priority businesses, both U.S. driven and globally ·Advertising development - agency management, creative briefings, claims substantiation, and talent selection ·Public Relations/Publicity - pitching stories to leading fashion, beauty and lifestyle magazines; writing press releases, directing agencies, securing placement on nationally syndicated TV shows ·Promotions - leading multi-million dollar promotional programs, including sweepstakes, sampling (including online), FSI\'s, in-store coupons, leading sponsorship with acclaimed performers, networks, and corporations ·Budgeting and forecasting - with P&L responsibility for multi-million dollar brands ·Team building - broad cross-functional team collaboration both domestically and globally ·Mentoring and training - my direct reports, as well as potential candidates and new recruits I have an MBA in marketing and a BA in Public Relations. I am confident that my educational and professional background, make me a strong fit for your project.

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Price/Unit : 100 US$ per hour

The Time Required : 0hour(s)

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